Case Study

July 12, 2022

Yotta Gives Customers a Chance to Win $10 million As They Save Big

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Only 39% of Americans have enough savings to cover a $1,000 emergency,* yet Americans spend $80 billion on the lottery every year.

Yotta is a banking and savings system that offers higher interest rates and a secure credit card targeted at Gen Z’s and millennials who struggle to save. The Yotta savings account pays 0.20% in rewards plus prizes. For every $25 saved, users win a ticket to weekly games and prizes worth up to $10 million. The more users save, the more chances they have to win.

Synapse* partnered with Yotta to enable their vision to make saving instantly fun while also offering a better economic value than most savings accounts –and certainly better than the lottery. Yotta returned to Synapse to respond to customers’ requests for credit cards instead of debit cards and higher interest rates on their savings accounts. Now Yotta is offering valuable products across both Deposit Hub and Credit Hub.

"Synapse has a wide variety of financial services so we could be responsive to our customers, making it really easy to bring new debit and credit products to market quickly."

Adam Moelis, CEO

The founders of Yotta began by asking the question, why do people under-save and over-spend on the lottery? Yotta designed an innovative savings account that pays more interest than the national average and matches each savings deposit with a chance to win weekly games and prizes worth up to $10 million.

Today Yotta is growing, attracting an audience of Gen Z and millennials who are excited and engaged about saving.

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