Case Study

September 16, 2021

Yotta Gives Customers a Chance to Win $10 million As They Save

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Carla McMorris
Director of Content

Yotta wants to help Americans find financial security by making saving fun. Yotta partnered with Synapse to enable their vision to make saving instantly fun while also offering a better economic value than most savings accounts.

Yotta is a savings account primarily intended for Gen Z’s and millennials who struggle to save. The Yotta savings account pays 0.20% in rewards plus prizes. For every $25 saved, users win a ticket to weekly games and prizes worth up to $10 million. The more users save, the more chances they have to win. Synapse makes it possible for Yotta to deliver banking services with easy-to-use APIs that power deposit accounts and payment methods like ACH, Fedwire and Push to Cards.

Synapse’s platform and APIs powered customizable solutions that helped Yotta build a banking product that realized their vision of innovation and growth.

  1. Before Synapse it took years to get from idea to launch. Yotta built an exciting financial services product using Synapse’s all-in-one infrastructure layer.
  2. Yotta leveraged Synapse’s Deposit Hub to build a banking product where customers can confidently save and move their money freely.
  3. Yotta approached Synapse after talking directly with banks about launching its new banking services. Without Synapse it would have taken them much longer to launch and with fewer features.

“Synapse was the only solution that could deliver the speed and the product depth that we needed to bring our vision to market.”

-Adam Moelis, CEO

The founders of Yotta began by asking the question, why do people under-save and over-spend on the lottery? Yotta designed an innovative savings account that pays more interest than the national average and matches each savings deposit with a chance to win weekly games and prizes worth up to $10 million. Today Yotta is growing, attracting an audience of Gen Z and millennials who are excited and engaged about saving.

To learn more, read the full case study.